Bidding farewell to this dismal year, it’s my long experience with the holiday season in the United Kingdom that a significant matter open on the solstice will not receive attention through Christmas, Boxing Day and the New Years celebration, until after the arrival of the Three Kings.
So today’s news is welcome, that Boris Johnson’s beleaguered government actually has a candidate -- the seasoned Jan du Plessis, late of BT and Rio Tinto -- to chair the Financial Reporting Council. But the post requires parliamentary committee approval to head the audit regulator, an agency itself hostage to the absence of legislation to relieve its “ramshackle” condition. Further official delays and inaction look inevitable, well into 2022, in untangling the complexities contained in the depressing question, “Where were the auditors?”
While the prospects are slight that the arrival of du Plessis will herald a secular epiphany, there is at least a learning opportunity in the recent reporting that HSBC’s approaching obligation to put its audit out for tender may well attract no proposals save from incumbent PwC.
That is, the needless distractions over auditor tenure –- under UK and EU rules that have been in place long enough to demonstrate the absence of discernible effect on either audit quality or competition and choice -- are relevant to the still-pending possibility that the UK government’s long-delayed action on its consultation of March 18, 2021, will include either “managed shared audits” for FTSE 350 companies, with the forced participation of the smaller firms, or attempts to impose “caps” on the Big Four firms’ market share.
Namely, with the indicated lack of enthusiasm among PwC’s three large brethren, the unlikelihood of change at HSBC is further confirmed, according to the Financial Times, as “senior auditors at two challengers said mid-tier firms would not pitch to audit the entire HSBC group because of its size and the associated regulatory risk.”
No surprise at all. HSBC is the largest bank in the FTSE 100. PwC’s audit and related fees of $ 130 million last year are, as the FT put it, “more than the entire UK audit revenues of any challenger other than BDO and Grant Thornton.”
Which said, the story in the numbers is not the only way to consider the structural inability of the smaller firms to expand their large-company market share. For a perspective on such an attempt, here follows a first-hand experience, with implications if a “challenger” firm actually tried –- that is, had the chutzpah or the reckless courage -– to propose.
It was a long time ago, in a galaxy far away –- so far in the past that all statutes of limitations on the telling are long since expired. A small-city office of a then-Big Eight firm wrenched the audit of a complex financial institution away from its main local competitor -- to be the successful aggressor’s only local client in the sector.
With abundant confidence and complete good faith, the newly-arriving firm cobbled together an engagement team headed by the office’s senior audit partner –- experienced and respected in the local community, known for his probity and his leadership, although with a blank slate of specific industry experience. His supporting lead manager’s briefing into the new role was to attend the firm’s internal industry training classes.
The first two years went smoothly enough, save for the weight on the engagement of the expected and greater than normal resort to the national office.
In year three, however, the client pushed into a major new product line, an ambition burdened by start-up operational glitches and accounting complexities beyond the experience and resources of its own CFO and staff.
As for the audit team, this new business went observed but unremarked. Hindsight was later to reveal that they failed to grasp or even recognize the risks and complexities of a business environment they had no way ever to have seen before.
The finger pointing and blame attribution between client and auditor were intense and unpleasant. The inevitable rupture of the relationship was nasty, including extended litigation and ample unpleasant gossip in the city’s civic venues and country clubs.
Developments in behavioral psychology and economics provide the framework for this parable. At play is the Dunning-Kruger effect -– the cognitive bias under which catastrophically erroneous risk-related decisions are made, where the actors are ignorant of the scope of their own ignorance.
“Not knowing what they didn’t know,” in other words, both the client and the audit team were exposed to fatal defects in their decision-making capability.
Dunning-Kruger is wonderfully powerful as a means for better decisions, but only if recognized in the specific context:
- Applications start with the simple and entertaining -- if told to draw a picture of a giraffe, you have no chance if you’ve never seen one before.
- Scaling up the example to a multi-million-dollar business challenge -- even a highly-skilled professional, unless specifically trained and experienced, cannot conceive, much less carry out, the judgments involved, eg., in fixing and accounting for a realization reserve on the assumption of a portfolio of exotic financial instruments.
In the hypothetical future world of “managed shared audits” or capped market share, the engagement partner of a mid-tier audit firm with big-table aspirations would hang from a limb of uncertain length and weakness. The questions “who can I call?” and “where is my help?” would come back unanswered.
The various versions of the clichéd doom that awaits those who forget history have even greater force for those never learning in the first place. For future problems of newly-presented scope and complexity, the consequences will be no prettier than they were in my old case a generation ago.
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