"The girls all get prettier at closing time….”
--Mickey Gilley, 1976 (lyrics by Baker Knight)
A series began here on September 25, to look at the agitation in the United Kingdom around the Big Audit model, and the proposals mooted by regulators, politicians, the government's Secretary of State for Business, and the accountants themselves, by which the dominance of the Big Four would supposedly be addressed.
Proposals include split-up of the Big Four, stripping the firms’ ancillary services to reduce them to “audit only,” joint audits with smaller firms, government assignment of engagements, and voluntary reduction of their 98% share of the FTSE down to 80% or, as urged by the Financial Times on September 2, even as far down as 60%.
That introduction looked at a graphic display of the Big Four’s market share – illustrating the impracticality of this array of so-called “solutions” -- at least so long as the world’s capital markets desire the survival of the current model of privately-provided assurance on the global financial statements of the world’s large companies.
Focus here on the achievability of a market share reduction. The FT on September 2 cited Barclays as a “prize” engagement to be taken up by a smaller firm. So consider the simple question of choice-making, and try to imagine a cohort of civil servants charged to evaluate competing proposals to succeed incumbent KPMG.
Of the total 2017 revenue reported by Barclays PLC for 2017, about two-thirds or some £ 14.4 billion was reported in the non-UK operations of Barclays International, conducted through 40 “main entities” in 22 different countries.
Assume for the nonce that the Financial Reporting Council achieves a sufficient vote of confidence to survive the pending calls for its abolition or wholesale re-working as the UK’s audit regulator. If it is to be the appointment authority, would its remit run to the UK only? How would it address the global challenge that large UK-based companies derive only some 25% to 30% of their revenue inside the country itself?
Suppose the FRC engineered a UK-only shift of Barclays to a smaller firm – which would face the dazzling complexity that two-thirds of the client's operations are foreign-based and must be audited abroad. What would be the realistic likelihood of successful administration and integration of the multi-country non-UK work if still done by KPMG, into and along with the local reporting on the bank’s UK and headquarters operations?
Or, alternatively, suppose the FRC were bold enough to insist that a smaller firm’s global report and opinion would only be compliant if supported by the work of its own ex-UK member firms. All aside from the political challenges of forcing that decision down the throats of regulators around the globe, there would be the impossible challenges to the smaller firms competing for the job, to demonstrate a satisfactory breadth of geographic presence and expertise.
Of no less importance, the FRC itself would require the competence to scrutinize and compare the qualifications of the small firms and their competing applications, including their relative competence to audit complex international banking operations in countries speaking perhaps nine difference languages and using some fifteen different currencies.
The realistic prospects for the required army of functionaries are non-existent. Examples of dubious regulatory choice-making are all too common, and need not go beyond the current criticism of the FRC itself, to raise doubts about the ability of a government agency to supplant the "auditor choice” function now performed by corporate audit committees in the exercise of their own mandated duties.
On a related front, what is the likelihood of any beneficial impact from an attempted reduction in the Big Four’s dominant market share of the FTSE 350?
To start, what is meant? What metric would apply to measure a reduction to 80%, or 60%?
The FRC might seek to enforce auditor choice based on a financial basis. If so, observe that the FTSE 100 and 250 together have a total market capitalization of £ 2.448 trillion. A 20% shift in market share to the smaller auditors would involve re-assigning a portfolio of companies with aggregate market cap of some £ 490 billion – while a 40% share would involve some £ 979 billion.
The scale issue promptly enters, because corporate size, like that of the accounting firms themselves as graphically displayed, is distributed on a “hockey stick” basis. That is, of the total market capitalization of the entire FTSE 350, it takes only the 70 largest companies to make up 80%, while the companies making up 60% reaches down from BP as the largest only so far as Anglo American at number 25.
Practicality now screams at high volume. For firms outside the Big Four to audit a mooted 20% of the FTSE 350, by market capitalization, they would need to take up the audits of all the index companies smaller than about number 71 – an over-whelming total of some 280 engagements.
Or suppose the FRC were to pursue its goal by number of companies only. To move 20% of the 350 might mean displacement of about 70 audit mandates. Suppose briefly that the choice process would focus on the smaller end of the scale (a topic for further inquiry in any event). The total market capitalization of the 70 companies at the lower end of the index is about £ 60 billion. That, for context, makes up about 2.5% of the index total. To shift that number of engagements, for all the cost and disruption involved, surely has the appearance of a goal not worthy of the effort.
Moreover, audit experience and competence are not fungible across industry sectors. The issues and the demands differ, for example, as between banks and hotels and consumer products. By market cap or simple numeric measures, or any other metric passing a test of rationality, the proponents of the “market share reduction” proposition -- trying with straight faces to sell the notion that either competition or audit quality would be beneficially affected – should be obliged to demonstrate the availability of the resources by which the FRC could hope to carry out its charge, and the smaller firms could hope to achieve and demonstrate anything remotely like the necessary capability.
On both, skeptics are waiting.
Meanwhile this series will continue. Thanks for joining this dialog. Please share with friends and colleagues. Comments are invited and welcome, and subscription sign-up is easy and free – both at the Main page.
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