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September 16, 2010


Charles H. Green


You had me laughing at this one. I haven't seen it yet, but you've sure got me eager to see it.

Laughing aside, symbolism is a serious matter, as you note. I particularly like how you note that if you're going to brand slow and stolid, you'd better have a tortoise-like vibe in there somewhere.

I'll give PwC the benefit of the doubt of course and wait to see it, and as well to hear their discussion of the logic.

Excellent commentary, thanks.

rhonda page

Funny how so many companies make a branding change without properly understanding the equity in the brand they have. In an unrelated business there was a huge blunder with Tropicana a few years back where they removed the orange with the straw from their package...long story short, their consumers freaked out and they put it back!

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