We ought by rights to be in the summer doldrums – those still doing real jobs are taking a break in the country or at the beach, and the rest are hunkered down till the headhunters come back to town in the fall. But there’s a sudden flurry of attention and activity around the world of the large accounting firms.
And while human societies are good at generating coincidental events that don’t really add up to a pattern, a little reflection indicates some possible common threads:
Item: Joining the expanding list of observers giving scrutiny to the business models and exposures of the large audit firms, comes the launch of Breaking Media’s new blog, “Going Concern” – dedicated, says its introduction, to “making accounting sexy.”
Well, maybe. Many of the large firms’ wounds are indeed self-inflicted. Still, snarky tabloid gossip that trades on the displays of venality and shortness of leadership vision will not advance the search for solutions to the profession’s lessening relevance and doubtful survivability. The issues are too nuanced and multi-faceted for that.
But if it is facile to deliver easy jabs, even the kings of lore and legend engaged their court fools, so that hard truths could be wrapped in the wisdom of a laugh or two.
So welcome to Caleb Newquist’s new effort. Godspeed, and let the dialog expand.
Item: The incongruous conjoining of “sexy” and “auditor” in the same sentence does seem like an effort for the scriptwriters of Monty Python -- proved again by the publicity last week around the presentation by Audit Analytics, “Accounting Professional Liability: Scorecards and Commentary.”
Variously describing the large firms’ litigation exposures as “a serious and growing problem,” or more gravely as “a breathtaking number,” the data for the Big Four firms should be a splash of cold water to awaken on the gravity of their exposure threat -- but in fact have yet to reach the level of public consciousness sufficient to kick-start a serious debate on the threatened viability of the large firms’ basic assurance franchise.
Not that life is any more pleasant beneath the Big Four level:
Item: Up in the normally understated Scandinavian territory of Minneapolis, the McGladrey Pullen firm’s attempt to extricate itself from its entangled business venture with H&R Block and the RSM network was promptly met with a retaliatory lawsuit (here).
Among the more subtle lessons learnable from the break-up of the Andersen organization and the departure of its consulting practice to become Accenture was the potential for the distraction of management time, focus and strategy.
In that case the cleavage between practices made for at least reasonable clarity in the allocation of personnel, systems, methodology and real estate. Whereas in the McGladrey/RSM context, by contrast, reverse-engineering their constituent practices into separate and discrete post-divorce portions will be a little like manufacturing tomato juice by starting with V-8.
Item: On the BDO front, where the Seidman firm in the United States faces the survival challenge of the adverse jury verdict of $521 million in the Bankest matter in Miami (here), the network’s UK form, Stoy Hayward, announced last week its process for making redundant a full 10% of its partners (here).
Even in good times the strategy is fraught with peril of “shrinking to success.” And here, a decimation of the crowd whistling past the litigation graveyard might be thought to leave the survivors even a little more lonely and anxious. Although BDO’s international firm has been relieved of legal exposure to the Bankest verdict, it is hard to see how an organization in down-sizing mode is thereby made more robust against the business challenge of a devastating financial shock to its US firm.
Item: And back at the biggest firms, the announcements of shortened work weeks, employee furloughs and deferred job offers continue apace – hardly the brightest news for anyone concerned for the gold content of the litigation eggs sought for gathering by investor plaintiffs from the Big Four geese.
Much ink is being spilled in the search for trends and indicators in the profession’s lawsuit case count – noted above – but the exercise in fruitless and misleading. The profession itself has consistently mis-analyzed its fundamental risks, by taking the approach of “we dodged that bullet, and we still do lots of good work.”
The inductive flaw is basic: it’s not the average settlement amounts or the successful engagements that are deadly, or the close calls that are survived. So long as worst-case auditor exposures are measured in the billions of dollars, by legal and regulatory systems that pit unachievable standards against the firms’ inevitable lapses in performance quality, the Big Four and their smaller brethren as well will be hostage to the one last explosion that will start the final destructive chain reaction.
So let the media commentaries roll on. But let at least some of it treat serious issues with the gravity deserved.
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