What the Collapse of the Large Firms Would Mean

My Photo
Blog powered by Typepad

.

..

...


« Does Anyone Really Want to Be an Accountant? A Tailgate Survey | Main | Dodd-Frank Lets Small-Company Auditors Off the Internal Controls Hook: Putting a Partial Lid on the Sarbox »

September 16, 2010

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e54ef85fc488340133f44abf32970b

Listed below are links to weblogs that reference Re-Branding at PricewaterhouseCoopers -- OMG, It's Like Totally Awesome!:

Comments

Charles H. Green

Jim,

You had me laughing at this one. I haven't seen it yet, but you've sure got me eager to see it.

Laughing aside, symbolism is a serious matter, as you note. I particularly like how you note that if you're going to brand slow and stolid, you'd better have a tortoise-like vibe in there somewhere.

I'll give PwC the benefit of the doubt of course and wait to see it, and as well to hear their discussion of the logic.

Excellent commentary, thanks.

rhonda page

Funny how so many companies make a branding change without properly understanding the equity in the brand they have. In an unrelated business there was a huge blunder with Tropicana a few years back where they removed the orange with the straw from their package...long story short, their consumers freaked out and they put it back!

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Enter your email address:

Delivered by FeedBurner

  • © 2007-2013 James R Peterson Special thanks: Francine McKenna. Always with love: Kat and Julie. In memory: Bob White, Stuart Kadison